Apio, Inc. Continues Award-Winning Pink Tray Promotion to Support Breast Cancer Awareness in the Month of October


 GUADALUPE, CA— October 5, 2011.

 In support of Breast Cancer Awareness Month in October, Apio, Inc., a wholly owned subsidiary of Landec Corporation (LNDC) and a leading producer of fresh-cut vegetable products, is repeating its award-winning Pink Petite Tray Promotion for the second year in a row. As part of this promotion, the company will donate a minimum of $25,000 to the National Breast Cancer Foundation, Inc. (NBCF) to help its programs geared toward early detection and building awareness of the disease.  This donation will bring Apio’s total donations to the NBCF to just over $50,000.

 Apio’s Pink Petite Tray Promotion in 2010 was met with great consumer enthusiasm, retailer support, and garnered the Produce Business Marketing Excellence Award. Throughout the month of October, the company’s 22-ounce Eat Smart® Petite Vegetable Trays will be packaged in an eye-catching pink base with promotional stickers to let shoppers know that their purchases will help to support NBCF.   

 “The effort to create awareness for and research on a cure for breast cancer is a long-term endeavor.  Apio is proud to continue the pink tray program and thus bring a little bit more attention and funding to the NBCF,” says Apio Director of Marketing Cali Tanguay.

 An estimated five million Americans are expected to be diagnosed with breast cancer over the next 25 years, and National Breast Cancer Awareness Month offers a chance for individuals and corporations to get involved in creating awareness and generating support for a cure. An active lifestyle combined with a healthy diet remains one of our best weapons in the fight.

NBCF is committed to spreading knowledge and fostering hope in the fight against breast cancer. Through its many programs, NBCF helps inspire the courage needed to win this monumental battle. The NBCF website at www.nbcf.org offers more information on the organization and facts about the early detection of breast cancer.

About Apio, Inc.

Apio, Inc., founded in 1979 by five growers of celery in the Santa Maria Valley in the central coastal region of California, and named “Apio” for “celery” in Spanish, is today the leader in processing and marketing fresh-cut specialty vegetables in the U.S. Headquartered in Guadalupe, California, Apio sells its specialty vegetables and party tray products under the Eat Smart® brand. Apio’s fresh-cut specialty vegetable products are unique in that they utilize the Landec Corporation BreatheWay® proprietary breathable packaging technology to extend the shelf life of specific produce. Landec Corporation (NYSE: LNDC), a polymer science and specialty materials company based in Menlo Park, California, acquired Apio in 1999. For more information about the Company visit Apio’s website at www.apioinc.com.





About the National Breast Cancer Foundation, Inc. 



Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need.  NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs.  For more information about NBCF, visit www.nbcf.org 

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