Apio, Inc. Introduces Festive Vegetable Trays for the Holidays


GUADALUPE, CA—November 12, 2010


The holiday season is upon us and Apio, Inc. has dressed up a few of its most popular trays for the occasion. Starting today, Eat Smart® is featuring a festive holiday-themed label applied to all U.S. shipments of Eat Smart 40-ounce Classic Vegetable Trays and Eat Smart 36-ounce Veggie Blend Trays. Each tray includes fresh vegetables and Apio’s always-popular ranch dip. The specially labeled holiday trays will be available at our East and West Coast facilities through the end of December—perfect timing for Thanksgiving through New Year’s, and every holiday and special occasion in between!


The first in its market to introduce a self-displaying flip party tray, Apio, Inc. has long been a pioneer in the fresh cut vegetable tray category. Eat Smart is the top-selling brand of vegetable trays in the U.S., according to the Perishables Group data.1


Consumers look for the Eat Smart brand because Apio delivers on their expectations for high quality, innovative, and delicious fresh vegetables year round. The holidays are the most popular vegetable tray season, and the company is looking forward to helping its Eat Smart retailers and distributers enjoy yet another year of great sales!


“The holidays are the prime time for entertaining both at home and at the office. This year we decided to dress up our Eat Smart trays to make the presentation of a fantastic appetizer or snack selection even more attractive,” says Cali Tanguay, Director of Marketing and Technology at Apio, Inc. “As we all know, fresh vegetables are a great finger food item for any gathering. Our special holiday labels bring a little extra festivity to consumers looking for vegetable trays for their own entertaining, or who are grabbing a great last-minute item to take with them to their next event!”


1 (Source: Perishables Group Data 52 Weeks Ending 9/25/2010).  

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